Black Rifle Coffee Company
While at BRCC I had the opportunity to work on multiple projects in multiple mediums across the company.
Menu Templates
I was initially assigned the project of redesigning the interior and exterior signage menus for multiple locations. This involved extensive collaboration with B2B partners, franchise owners, and obtaining CEO approval before proceeding. The initial focus was on updating menus for out-of-state locations, but I advocated for a comprehensive update that included the headquarters' menu as well.
The core aspect of this project was ensuring accurate pricing for all menu items across different states, as well as determining the optimal placement of products on the menu. This required close coordination with both B2B partners and franchise owners to address variations in menu items and prices.
Catalog Layouts
Led the layout design for company-wide catalogs in collaboration with a Senior Designer. Coordinated closely with the Marketing and B2B teams to gather and integrate essential product information, ensuring accuracy and alignment with brand standards.
Mock ups - Die lines
During my time in the art department it became one of my main jobs to create mock ups and die lines for apparel and products to be printed at other locations. I worked with our printers to make sure artwork was laid out correctly and worked to also color match with multiple printers.
That Vibe T-shirt
This was one of my biggest wins at the company. Every design before the company went public was hand selected by the CEO and made its way to production. After working on many iterations we went with the classic retro color way.
I sadly didn't get to bask in the glory of victory because it went in to production 6 months after I was laid off but still ended up getting my hands on my own shirt!
Youtube Thumbnail Templates
I teamed up with other graphic designers to create a bunch of YouTube thumbnail templates for different channels and sections. We played around with a few versions and elements to get the layouts just right throughout 2022.
Designs that didn't make it :(
Here's some of the designs I made during my time in the art department.
